Company History
Our Beginnings
Born from a desire to confront the lasting effects of mass incarceration and systemic injustice in North Carolina, the Alliance came together to create a powerful voice for change.
Since our founding, we’ve helped shape transformative legislation like the Second Chance Act (SB 562) and launched countless campaigns that center the voices of those most directly impacted by the justice system.Â
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Nothing changes unless we speak up. And when we speak together, lawmakers listen.
NC Second Chance Advocate
Our values
The Reasons For Our Success

Led by Lived Experience
We center those most affected by the justice system in everything we do.

Equity Over Stigma
We reject narratives that devalue people because of past mistakes.

Storytelling as Strategy
We uplift real voices and lived experiences to shift public opinion and influence policy. Personal stories are the heart of our advocacy

Unwavering in Our Belief
We believe in dignity, accountability, and second chances for all.

Policy-Focused
We turn stories into strategy and strategy into state-level change.

Community-Powered
Our alliance is built on shared leadership, grassroots energy, and statewide collaboration.

Coalition-Driven Power
We’re stronger together. —urban and rural, faith-based and grassroots, directly impacted and allies.
You Belong Here
Be Part of a Growing Movement for Justice & Opportunity
Years of Advocacy
We bring together impacted communities, policy leaders, and supporters to make meaningful progress across North Carolina.
Community Partners
We Partner With Local Leaders







